Community Consultation
The new Sault Ste. Marie Brand and Visual Identity is rooted in an extensive community consultation and engagement. In total, over 750 community members were involved in a 22 month process that included over 500 surveys, 35 one-on-one interviews, 25 consultations workshops, and several public pop-up sessions. The FutureSSM team made special effort to reach out to youth and a broad cross section of the community to gain input and feedback. Participants included individuals from the following organizations:
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Community Development Roundtable
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Sault College Student’s Union
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Algoma Country Tourism
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Sault Ste. Marie Local Immigration Partnership
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Tourism Sault Ste. Marie
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Sault Ste. Marie Innovation Centre
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Sault Ste. Marie Economic Development Corporation
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STRIVE Young Professionals Group of Sault Ste. Marie
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Downtown Association
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Village Media
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Algoma Workforce Development Corporation
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NORDIK Institute (Urban Indigenous Youth for Change)
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Great Lakes Music Institute
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Algoma University
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Sault College
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STEaM
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Sault College Indigenous Initiatives
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Garden River First Nation
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Parks Canada
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Village Electric
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Ermatinger Clerge National Historic Site
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Canadian Bushplane Heritage Centre
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Community Development Corporation of Sault Ste. Marie
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Velorution
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Destination Ontario
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Algoma University Indigenous Initiatives
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Outspoken Brewing
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Delta Hotel
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Mayor’s Youth Advisory Council
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Indigenous Friendship Centre
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Sault Ste. Marie Soup Kitchen Community Centre
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Algoma Steel
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Algoma District School Board
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District of Sault Ste. Marie Social Services Administration Board
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Metis Nation of Ontario
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The Catalina Motel
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+ others
Based on the feedback from community members, the Steering Committee worked with STC over the course of a month to narrow the focus of the story and visual identity. The culmination of all of this work has led to the final
brand story and visual identity guide.